BUS 460: Strategic Management (Dr. Parke)

This managerial book goes beyond the traditionalthoughts on this subject. It brings you a challenging dimension:Create an entrepreneurial organization and youwill exceed in the realization of your goals and objectives.The entrepreneurial organization thrives on developinginnovation, customer retention, productivity, and growth.Your role and that of other managers has changed dramaticallyin the last decade because two powerful new forceshave joined in the environment. A new social awarenessand demographic shift in the work force coupled with ashrinking of markets in a technological and global landscapedemands new ways of planning, organizing, anddirecting organizations. ESM argues the need for implementationas the force majeure in fulfilling strategic plansand the engagement of the whole organization in strategicmanagement to achieve organizational goals.Inside, you'll be introduced to a new approach to understandingthe economic marketplace in four quadrantsor fields where each determines what strategic responsesare needed to thrive in those fields and which directionthe organization is to go if it is to survive and grow. Thisbook lays out the cycle of corporate products and servicesfrom profitable innovation to decline and failure and offersthe executive a road map to renovate and build theorganization.

Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Managementaddresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.   This volume of Research in Global Strategic Managementaddresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.   The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

Global Strategic Management in the Service Industry: A Perspective of the New Eracovers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic chapters, issues in digital marketing, online retailing and experiential marketing are examined, as well as the challenges faced by small and large businesses in the service sector. Tabari and Chen provide a fresh view of changes in the strategic management and marketing strategies within the service industry, exchanging new ideas for both the mid and post-pandemic crisis. Global Strategic Management in the Service Industryillustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented. This is important particularly due to rapid growth and technological advancements developed in service sectors being applied to other industries.

This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage in Chapter 1; analyzing sources of competitive advantage and profitability in Chapter 3; and business strategy and game theory in Chapter 5. Plus, Chapter 6 covers how competition and strategy change as industries pass through different growth stages, and Chapter 9 addresses horizontal integration and strategic outsourcing. All chapter-opening and chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. This edition also contains a new ongoing case on Dell, introducing relevant aspects of the company s strategy and performance to reinforce the practical application of key concepts and also illustrate how successive chapter topics tie together. Each chapter retains popular features from previous editions, including a chapter summary, discussion questions, and a Practicing Strategic Management section with four different exercises--Small-Group Exercise, Strategic Management Project, Article File, and Exploring the Web. This edition features a total of 43 high-quality cases covering small, medium, and large companies (domestic and international). These companies include Napster, Nike, The Body Shop, Toyota, Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL Time Warner, and Viacom. (read less)

An authoritative overview of the prior development, current state, and future opportunities in strategic managementThe strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole.With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.