BUS 339 Consumer Behavior (Dr. Ferrand)

When researching for a term paper, you will want to explore a variety of resources that are provided by the library. I have compiled some library resources to get your started and then you can use OneSearch or a specific business database to look for further information.

You will want to look for credible and relevant sources about your chosen topic. These sources can be peer-reviewed journal articles, market research reports, industry analysis, and credible news or trade publications.

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Key Databases:

Business Source Complete - scholarly articles and trade publications

Statista - consumer habits, market segments, and global trends

IBIS World - industry reports and market analysis 

Key Journals:

Journal of Consumer Behaviour  (UK spelling!) 

Journal of Consumer Psychology

Journal of Consumer Research 

Journal of Marketing 

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Research Tips:

• Use quotes for multipart keywords

               ex. "brand perception" 

• Combine keywords for better results - use "AND" to combine two keywords.

               ex. "Gen Z" AND "brand loyalty"

• Evaluate your sources - ask yourself these questions - is it relevant? Is it current? Is it a credible? 

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Citation Reminder:

Keep track of your sources! You will need to cite them properly in a bibliography at the end of your research paper. If you use a citation creator like Zbib make sure to always check the output for accuracy.